How did you become involved with EOCA:
When I was asked to represent Ternua at EOCA board I felt much honored. In fact I have been following EOCA since their beginning (our Lorpen brand is member since January 2009 and Ternua is member since January 2014).
Number of years in the outdoor industry:
I have been in the Sports & Outdoor Industry since 1986. I have worked in different parts of the industry like: retail, manufacturing, brand creation, product development, marketing direction and innovation. All this has given me the opportunity to understand all points of view and to empathize with all parts.
What else do you promote to support conservation:
I am enthusiastic about my work and firmly believe that we are obliged to do things in a responsible way. We have to work on consumer education and sensitisation, on the creation of more sustainable products and on the reduction of their overall impact on the environment.
As we don´t have a planet B my main concern is to ensure that we leave our children and future generations a better world for them. I try to minimise my impact as much as possible and I try to influence the people around me to be aware of the impact of their actions.
Favourite wild place:
It is difficult for me to mention just one so I will say Inis Mór Island in Ireland, the Basque Country in general and the Scottish highlands.