Andrea Tomasini


Team Role: EOCA Board Member, Retail and Emerging Markets Manager, Patagonia
 
Andrea Tomasini
Andrea Tomasini
Ski Touring in the Dolomites
Ski Touring in the Dolomites
How did you become involved with EOCA: As part of a company like Patagonia, that is guided by the ambitious mission statement “To make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis”, I have known about EOCA since the beginning of its activities. I got directly involved in the autumn last year (2011) when I was asked to represent Patagonia after the sudden passing of Holger Bismann, the former GM of Patagonia and president of EOCA.


Number of years in the outdoor industry: I have been working in the Outdoor Industry, always with Patagonia, since 1995.


What else do you promote to support conservation: I try to minimise my eco footprint in everything I do and I’m pushing all the people I come into contact with to do the same. Furthermore, whenever I have the chance, I try to convince other companies that a different approach to their business, being more environmentally friendly, is not only possible but also profitable and the right thing to do. I love the quotation from David Brower “There is no business to be done on a dead planet”.



Favourite wild place: Patagonia, although unfortunately I have not had the opportunity to go there yet.

 
Favourite outdoor activity: Trail running and hiking in the Dolomites


Perfect day: A sunny day sailing along the coast of Sardinia

 
If you are an individual who loves the great outdoors and would like to support our projects, please click the donate button below. During 2017, all money donated will fund tree planting in Nepal as part of our 2 Million Tree Project.
Both the Breathe Foundation and the Atlantic Rainforest Institute would like to take this opportunity to wholeheartedly thank EOCA for its support of this project, and its ongoing support of projects like ours across the wide spectrum that it engages in.  Without the commitment and funding from the European outdoor industry ...to assist established or start-up initiatives, many would never make it off the ground... and this [particular]  project and its roll out may never have been possible.
Drew Stevenson, General Manager, Breathe Foundation