Andrea Tomasini


Team Role: EOCA Board Member, Retail and Emerging Markets Manager, Patagonia
 
Andrea Tomasini
Andrea Tomasini
Ski Touring in the Dolomites
Ski Touring in the Dolomites
How did you become involved with EOCA: As part of a company like Patagonia, that is guided by the ambitious mission statement “To make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis”, I have known about EOCA since the beginning of its activities. I got directly involved in the autumn last year (2011) when I was asked to represent Patagonia after the sudden passing of Holger Bismann, the former GM of Patagonia and president of EOCA.


Number of years in the outdoor industry: I have been working in the Outdoor Industry, always with Patagonia, since 1995.


What else do you promote to support conservation: I try to minimise my eco footprint in everything I do and I’m pushing all the people I come into contact with to do the same. Furthermore, whenever I have the chance, I try to convince other companies that a different approach to their business, being more environmentally friendly, is not only possible but also profitable and the right thing to do. I love the quotation from David Brower “There is no business to be done on a dead planet”.



Favourite wild place: Patagonia, although unfortunately I have not had the opportunity to go there yet.

 
Favourite outdoor activity: Trail running and hiking in the Dolomites


Perfect day: A sunny day sailing along the coast of Sardinia

 
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The funding is enabling us to repair a damaged section of the iconic Three Peaks long distance footpath and restore an area of internationally important upland habitat. Voting for our project was a simple but highly effective way for our supporters to show how strongly they felt about improving access and protecting the landscape of this wonderful area. Thank you , EOCA!
Don Gamble, Yorkshire Dales Millenium Trust