Conservation Celebrations at OutDoor

Release date: 01 August 2012

There were celebrations aplenty at the recent OutDoor show. The European OutDoor Conservation Association (EOCA) announced the reaching of its first €1 million for conservation, with funds being raised towards its next €million, new members joining up and a dedication at the Saturday night party from Germany’s top coverband.
 
Glasses Galore!
Glasses Galore!

The show got off to a great start with the official announcement of the raising of the first €1 million at the press conference, 100% of which has been put directly into conservation projects worldwide. EOCA members got involved in spreading the message by using limited edition beer glasses which had been made specifically for the show, and were used during happy hours and events on their stands. On the stage on Saturday night at the OutDoor party, German coverband McSunday dedicated the song ‘Celebrate!’ (originally a hit for Kool & the Gang in 1980) to EOCA and this was followed by the distribution by EOCA board members of celebratory cupcakes to the 4,000 strong crowd, generously donated by Vaude. Polartec, sponsors of the OutDoor party, had also ensured that every t-shirt sold for the party bore the EOCA logo, complete with the €1 million message.

Fresh from the celebrations, the annual fundraiser held on EOCA’s stand, opened to a steady stream of customers. There was some great gear, generously donated by EOCA members, with all proceeds going into projecs for 2013. Keen footwear ran a HybridCare fundraiser on its stand, selling out of 100 pairs of sandals provided for the event within 40 minutes, and adding to the fun with free ice cream and beer for those that needed it after a long day at the show. Nikwax joined the action with a smoothie bike next to EOCA’s stand, encouraging people to cycle their way to a healthy smoothie – and matching the money raised in this way for EOCA’s next conservation projects. Not only this, but Bergans also committed to match donations given to them for the association at their bar during the show.

 
Celebration Cakes
Celebration Cakes

The total amount raised by members and the public for EOCA is still being counted up, but will be in the region of €17,000 – a great start for the next million! Not only this, but anticipation is high for a number of new members to sign up to the association, following numerous meetings at the show . Mountain Hardwear, producer of high performance clothing, gear and accessories signed up immediately, along with Trailrunningreview.com as a media partner. Several other companies were extremely positive about membership. Andy Barker, Brand Director EMEA of Mountain Hardwear said, “We are thrilled to become a member of EOCA. This is the perfect way for the outdoor industry to work together to give back to our stunning and fragile wild places and we are proud to become a part of such a vital initiative.”


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Both the Breathe Foundation and the Atlantic Rainforest Institute would like to take this opportunity to wholeheartedly thank EOCA for its support of this project, and its ongoing support of projects like ours across the wide spectrum that it engages in.  Without the commitment and funding from the European outdoor industry ...to assist established or start-up initiatives, many would never make it off the ground... and this [particular]  project and its roll out may never have been possible.
Drew Stevenson, General Manager, Breathe Foundation