Wild Roses Brings The Feminine Touch to Conservation

Release date: 30 August 2011

Conservation has received a boost on the feminine side today as women-only technical clothing brand, Wild Roses (International) AG has signed up to join the European Outdoor Conservation Association (EOCA). Following discussions at OutDoor in Friedrichshafen last month, Wild Roses has already shown excitement and enthusiasm for their new membership, suggesting further fundraising events they wish to undertake for the growing organisation.
 
Wild Roses Logo
Wild Roses Logo

President of EOCA and Managing Director of Patagonia Europe, Holger Bismann welcomed Wild Roses saying, “We are thrilled to add such an inspiring and well known brand to our team. To come to us immediately with ideas for how they would like to raise some more money for our projects demonstrates real commitment to conservation, and we very much look forward to working with them in the future.”

Brand Manager Johanna Rastner said ‘We appreciate the great projects supported by EOCA and look forward to an exciting collaboration. Wild Roses has a long tradition of supporting projects dealing with nature and the environment. Our company supports eight brand ambassadors who are involved in various fields including project managers of Mountain Wilderness, mountain guides, biologists and mountain athletes”.

Wild Roses is the 11th new member to join up this year, bringing the current total number of members to 69.

 
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“The excitement we felt at hearing we had been awarded EOCA funding for the Fix the Fells project has now been matched by our excitement at seeing the completion of the vital path repair works to two of our most stunning Lakeland fells; Scafell Pike and Striding Edge on Helvellyn. Thanks to the money generously given by EOCA these two popular routes are now fighting fit for the future.”

Ruth Kirk, Nurture Lakeland