Conservation by Another Name

Release date: 27 January 2011

Following a vote at its recent Annual Assembly, the EOG Association for Conservation has agreed to move the Association forward through a change of name - to European Outdoor Conservation Association.
 
Conservation by another name
Conservation by another name

In line with a strategic move towards consumers, the step has been taken to rename the Association to something that can be easily recognised and immediately understood for what it is and what it aims to do.

Initial feedback has been positive, but the real test will come when the name of the Association starts to become known in consumer circles, as will be the case this spring. Partnerships have been formed with National Geographic Germany, Alpin Magazine, Germany, Maruba in the Netherlands (Sport Partner, Outdoor and Bike & Trekking Magazines) and Trail Magazine in the UK, each of whom will run part of the voting process to choose a conservation project for 2011 online, in conjunction with their readers. A trial was done last spring with Trail and resulted in over 19,000 outdoor people in the UK voting for their favourite conservation project.

In tandem with the launch of the new name, there will be a new website, which will become the ‘hub’ or meeting point, bringing together member companies, the media, conservation organisations and the consumer, providing members with a very tangible additional benefit to their membership, in addition to that of 100% of member’s fees going straight back into grassroots nature conservation projects.

Holger Bismann, President of the Association and Managing Director of Patagonia Europe said, "I am delighted with the positive response we have had to the new name for the European Outdoor Conservation Association. Despite only having been founded 4 years ago, awareness of conservation issues is growing and the momentum of the Association is really gathering pace. I am very excited by what we are going to be able achieve in the name of conservation".

The new name, logo and website will be launched at ispo in a joint party on the Patagonia stand, with beer and live music. Come down and find out more on Tuesday night at 17.00 on stand B5/110.

 
If you are an individual who loves the great outdoors and would like to support our projects, please click the donate button below. During 2017, all money donated will fund tree planting in Nepal as part of our 2 Million Tree Project.
The funding is enabling us to repair a damaged section of the iconic Three Peaks long distance footpath and restore an area of internationally important upland habitat. Voting for our project was a simple but highly effective way for our supporters to show how strongly they felt about improving access and protecting the landscape of this wonderful area. Thank you , EOCA!
Don Gamble, Yorkshire Dales Millenium Trust