As the dust settles after the OutDoor show, the European Outdoor Conservation Association (EOCA) can look back at its most successful show to date: €18,000 raised for next year’s conservation projects, six new members signed up during the four days, plus a further 2 since the show ended! Add that to the 23 companies that joined in the first 6 months of this year and you have an association that has grown by over 30% so far this year.
EOCA annual Conservation Fundraiser draws the crowds
During the show, LiteXpress GmbH, The Original Mountain Marathon, Qualiance International, Goal Zero, Montane, and Craghoppers all signed up to support conservation through the association. Following the show, both Exped AG and Outwell (part of the Oase Outdoors group) have also joined EOCA, swelling the support team of members to 108!
Lotte Simonsen, Marketing Director for Oase Outdoors explained,” The ethos of any responsible equipment manufacturer must go beyond just the development and supply of quality equipment. We owe our livelihoods and leisure time enjoyment to the great outdoors so there is a moral duty to protect and sustain the environment that provides us so much. The Association offers an efficient way to dispense financial support, to educate and to inform. It ensures its members' resources provide optimum impact when preserving our ecosystems for present and future generations”. Heidi Brun, General Manager of Exped added, “ What EOCA has achieved over the last 7 years to protect wild spaces is amazing. Exped is delighted to be part of it ”.
Whatever the reason for the recent surge in interest in EOCA, it can only be good news for threatened species and habitats around the world, as 100% of all membership fees gets put directly into the conservation projects the association supports.
Sandal sale held by KEEN on behalf of EOCA
As well as new members adding their membership contributions to support conservation, existing members also helped EOCA to raise more funds at OutDoor. Many of them generously donated gear to EOCA’s Annual Conservation Fundraiser, and attendees of the show again made donations to conservation in return for the gear. Just over €14,000 was raised through the fundraiser this year over the 4 days. In addition, nearly €3,000 was raised by KEEN Footwear through the sale of 100 pairs of KEEN sandals on their stand – which were sold out within 10 minutes! And generous donations amounting to over €1,000 were given by visitors to the Scandinavian Outdoor Group bar – all of which will be used to support projects in 2014.
return to news
Catherine Savidge, Joint General Manager of EOCA said “This year’s fundraising efforts brings the total raised from the outdoor industry during the 6 years that EOCA has held fundraisers at OutDoor to over €104,000. As with membership fees, 100% of this tremendous amount of money goes towards making a significant difference to conservation in the great outdoors”.
During the show, Mountain Blog, a media partner of EOCA came to the EOCA stand to film General Managers Catherine Savidge and Tanya Bascombe talking about EOCA. You can few the video HERE.